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Customer Lifetime Value Calculator
Calculate the profit a customer generates over their lifetime from average purchase value, frequency, lifespan and margin.
Customer Lifetime Value (profit)
$1,080.00
$1,800.00 lifetime revenue · $600.00/yr
🔒 This tool runs entirely in your browser. Your data is never uploaded.
Frequently asked questions
What is customer lifetime value?＋
An estimate of the total profit a customer brings over their whole relationship with your business.
What inputs does it use?＋
Average spend, purchase frequency, customer lifespan and your profit margin.
Is my data private?＋
Yes — it's calculated locally in your browser.