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Engagement Rate Calculator
Measure your engagement rate from likes, comments and saves against followers or reach, with a benchmark rating.
Engagement rate
5.10%
Great 👍
🔒 This tool runs entirely in your browser. Your data is never uploaded.
Frequently asked questions
How is engagement rate calculated?＋
Typically total engagements (likes, comments, shares) divided by followers or reach, shown as a percentage.
Should I use followers or reach?＋
Followers give a consistent baseline; reach reflects actual views. The tool supports both — pick what your reporting uses.
What's a good engagement rate?＋
It varies by platform and audience size, but a few percent is generally considered healthy.