How to Use Customer Lifetime Value Calculator
Calculate the profit a customer generates over their lifetime from average purchase value, frequency, lifespan and margin.
Open the Customer Lifetime Value Calculator tool →What is Customer Lifetime Value Calculator?
Estimate customer lifetime value (CLV) from spend, frequency and margin. It's completely free, needs no sign-up, and runs entirely in your browser — so it's fast and private.
How to use Customer Lifetime Value Calculator
- Open the Customer Lifetime Value Calculator tool.
- Enter your details or values.
- The result is calculated instantly.
- Copy or use the result. Everything runs in your browser — nothing is uploaded.
Frequently asked questions
What is customer lifetime value?
An estimate of the total profit a customer brings over their whole relationship with your business.
What inputs does it use?
Average spend, purchase frequency, customer lifespan and your profit margin.
Is my data private?
Yes — it's calculated locally in your browser.
Ready to try it?
Open Customer Lifetime Value Calculator →